If you have school-age children, you're probably familiar with the BOOK IT program. It's a reading program through the schools where children earn prize for reading books each month. The prize... a coupon for a free Pizza Hut personal pan pizza. A great prize for kids who can eat pizza, but for kids with dairy allergies, it's anything but a prize.
Preston's class is doing Book it, and he's less than thrilled. He can't use the prize, and he feels left out- and I can't blame him! This is making him not want to participate in the program, something I'm torn about. Do I make him do it for the sake of reading and him be grouchy about the prize, or do we just not do it- it's not like we don't read tons of books anyway.
Today, I contacted Book It via email and told them exactly how I felt about their encentive. They need to have an alternative prize for children who can't have dairy- something that they can be excited about, too! I know they have a deal with Pizza Hut, but they should still find some other something for our kids. Here is Book It's contact page. Please take a few minutes to email them or call them to let them know that there needs to be an alternative. Our kids already have to go to school and feel different because they don't have the same treats or lunches as the rest of their friends, they don't need something else to make them feel different.
Summertime Sweets
6 months ago
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